Outriders Magazine

The biggest media newsletter in Poland. 45,000+ subscribers.

"Outriders launched its newsletter — then called Brief — in January 2018, to a list of 639 founding crowdfunding backers. Within three months it had 7,000 subscribers. By the end of 2020: 35,000. At peak: 45,000+. No paid advertising. No platform dependence. Just direct, reliable, weekly journalism."

45,000+subscribers at peak

30%average open rate (industry average: ~20%)

7,000subscribers in the first 3 months

639founding readers

1newsletter → 300+ issues → case studies at NYU and GIJN

Newsletter-first

When other media were building social followings, Brief was building a direct line to readers. No algorithm between us and them.

Beautiful

Brief wasn't designed like a newsletter. It was designed like a magazine. Every issue had a cover — animated, illustrated, or photographic.

Studied

NYU's Membership Puzzle Project, GIJN, and the Lenfest Institute all published case studies on how Outriders built one of Poland's most loyal newsletter audiences.