JAKUB GÓRNICKI

Jakub Górnicki is a journalist and artist building a visceral antidote to digital fatigue - pioneer of Artistic Journalism.

Jakub Górnicki is a journalist and artist operating at the intersection of reality and art - pioneer of Artistic Journalism and winner of the Paszport Polityki for Digital Culture.

Jakub Górnicki operates at the intersection of reality and art. His vision is to build a visceral antidote to digital fatigue. He pioneers Artistic Journalism, transforming rigorous reportage into live, physical experiences. By stripping the norms of journalism and blending facts with art, his work pushes viewers into questioning what they know and what they believe.

Jakub Górnicki operates at the intersection of journalism and art. He pioneers Artistic Journalism - a movement dedicated to transforming rigorous reportage into immersive, physical experiences. In an era of AI-generated content and endless metric optimization, he argues that the most powerful thing journalism can do is remain deeply human, visceral, and impossible to automate. His approach has been recognized with the Paszport Polityki award, INMA Global Media Awards, and a nomination for the European Press Prize. Górnicki is the co-founder of Outriders and the creator of Reakcja, building physical spaces - galleries, stages, clubs - where reportage meets audiences as experience. He has presented his research on media branding and trust at INMA Summits in New York, Dublin, and Toronto, as well as the iMEdD Forum in Athens and b° future in Bonn. Previously, as COO of the ePaństwo Foundation, he developed it into a leading open-data NGO globally, launching Code for Poland and the Personal Democracy Forum in CEE.

Jakub Górnicki is a reporter and artist working at the intersection of journalism and live experience. Dedicated to building an antidote to shallow media, he designs immersive stories and physical spaces where audiences connect with global issues. He pioneers Artistic Journalism: the conviction that in an era of AI-generated content and endless metric optimization, the most powerful thing journalism can do is remain deeply human, visceral, and impossible to automate. His research on media branding - including a review of 4,000 news marketing campaigns from INMA's archives - examines how journalism has repeatedly redefined its social role across print, broadcast, digital, and AI eras. He is the co-founder of Outriders, an award-winning non-profit bridging journalism and art, and the creator of Reakcja, which brings journalism live onto the stage. His previous physical spaces include Outriders Klub in Warsaw and Prologue / Istoriya in Lviv. His work has been recognized with the Paszport Polityki (Digital Culture, 2022), INMA Global Media Awards, the Polsko-Niemiecka Nagroda Dziennikarska (2021), the Hostwriter Pitch Prize (2017), and a nomination for the European Press Prize. Previously, as COO of the ePaństwo Foundation, he launched Code for Poland, the Personal Democracy Forum in CEE, and TransparenCEE - initiatives that helped cities and governments adopt open-data policies across Central and Eastern Europe. He is based in Warsaw, Poland.