ART · 2019–2020 · GIPHY
LOVE
SPEECH
A visual vocabulary for the internet that forgot how to disagree
ENOUGH OF ANTI-HATE CAMPAIGNS. BUILD THE OPPOSITE.
Love Speech began a few days after the murder of Mayor of Gdańsk Paweł Adamowicz in January 2019 — a man targeted by online hate and government-controlled propaganda before being killed at a public charity event.
The idea was simple: instead of fighting what we don't want, create tools for what we do. A ready-made visual vocabulary for respectful disagreement, placed exactly where arguments happen — inside the sticker keyboard, accessible in one tap, on every platform that uses Giphy.
Concept by Jakub Górnicki. PR & execution: Laska. Illustrated by Marta Paradowska.
THE STICKERS
HAND-DRAWN · ANIMATED · GIPHY · FREE TO USE
I WAS WRONG
I RESPECT YOUR OPINION
THANK YOU FOR YOUR OPINION
NO HATE ZONE
I DISAGREE BUT
I DISAGREE BUT
I UNDERSTAND
THANK YOU FOR YOUR OPINION
I RESPECT YOUR OPINION
SHEEP · OK!
< 3
GLOBE · SHARE LOVE
MI ZALEŻY
ENTERING LOVE ZONE
MY PRECIOUS, LET'S STAY HOME
THE WAY I SEE IT
ASTRONAUTS
BUTTERFLY
LOVE ZONE
LUCKY CAT
"IT'S NOT PEOPLE'S FAULT. IT'S A PROBLEM OF TOOLS."
— Jakub Górnicki, on why #LoveSpeech was built as stickers, not a campaign
IN THE WILD
#MOWAMILOŚCI · INSTAGRAM STORIES · OCT 2019
Partner media, influencers, and the Outriders community picked up the stickers from launch. They appeared in Instagram Stories during the 2019 Polish elections, were shared by newsrooms, tagged by media professionals, and used mid-argument in comment threads across platforms.
61 stickers published to the Outriders Giphy channel (@outrid3rs). Freely searchable on Instagram, iMessage, WhatsApp, Twitter, Facebook Messenger — anywhere that integrates Giphy's sticker library.
SEARCH: #LOVESPEECH OR #MOWAMILOSCI
AWARD
BRĄZOWY SPINACZ
Bronze · Złote Spinacze 2020 · Social Media
Submitted by: Laska, Marta Paradowska
CONCEPT — Jakub Górnicki
PR & EXECUTION — Laska
ILLUSTRATION — Marta Paradowska
PLATFORM — Giphy @outrid3rs
YEAR — 2019–2020