GUIDE FOR JOURNALISTS

Playbook for Journalists

A decision method for reporters, editors, producers, journalism schools, and newsroom partners deciding whether a reported story needs an artistic journalistic form - and if yes, which one.

Krajowy Plan Odbudowy, Rzeczpospolita Polska and NextGenerationEU official signs

Artistic Journalism becomes dangerous when form arrives before reporting.

The field is powerful because form changes the encounter with facts. A story performed in a room is not the same public object as a story read alone. A rule system can expose pressure that a paragraph can only describe. A drawing can protect a person a camera would endanger. A model can make hidden relations inspectable.

But the same force can also corrupt the work. Beauty can hide weak sourcing. Immersion can turn harm into spectacle. Games can make structural violence feel like a player choice. Theatre can compress testimony until public memory becomes drama. Drawings can make uncertain scenes look witnessed.

The Playbook exists for the moment before production hardens. Before the designer opens the interface. Before the producer books the room. Before a funder falls in love with a format. It asks a colder question: what does the evidence need from the public?

// WHAT EVIDENCE DO YOU HAVE?

No form decision before the source map.

Verified01

Documents, data, recordings, field notes, direct observation, transcripts, images, expert review, or archive material that can be checked.

Witnessed02

Testimony, memory, oral history, lived experience, and reporting from people whose safety, consent, and context must shape the form.

Uncertain03

Gaps, contested claims, reconstruction limits, missing records, disputed chronology, or assumptions the audience must not mistake for proof.

Restricted04

Material that cannot be shown, quoted, performed, translated, mapped, stored, or archived without legal, safety, or consent work.

If the source map is thin, the correct form is probably more reporting. If the source map is strong but the public problem is unclear, the correct form is probably a sharper article. If the evidence is strong and the encounter matters, the Playbook moves to form fit.

// FORM-FIT MATRIX

Which form fits which editorial problem.

The matrix is not a menu. It is a refusal tool. Each form should earn its place by making the evidence more honest, more legible, more accessible, or more public.

01

Article

Problem

The evidence is strong, linear, searchable, and does not need a room, rule system, spatial model, or performed encounter.

Use when

Use it when clarity, chronology, citation, speed, or public record matter more than experience.

Risk

Do not force form onto a story that only needs sharper reporting and editing.

02

Live journalism

Problem

Presence, voice, timing, collective attention, or public listening changes the force of the story.

Use when

Use it for reported stories that can be rehearsed, sourced, credited, and carried by a room.

Risk

Stagecraft can make weak sourcing feel stronger than it is.

03

Game

Problem

The story is a system of pressure: incentives, scarcity, rules, choices, failure, money, time, or trade-offs.

Use when

Use it when the audience should learn through constraint and consequence.

Risk

Games can trivialise harm or make people responsible for forces they cannot control.

04

Comic

Problem

Sequence, memory, anonymity, inaccessible places, or visual interpretation carry the reporting better than camera evidence.

Use when

Use it when drawing protects, clarifies, or structures reported reality.

Risk

Drawings can invent certainty unless every observed, inferred, symbolic, or reconstructed element is disciplined.

05

Immersive piece

Problem

Place, scale, confinement, distance, perspective, or atmosphere are part of the evidence.

Use when

Use it when the audience must understand spatial relation, not only read description.

Risk

Presence can become spectacle. Feeling present is not proof.

06

Documentary theatre

Problem

Documents, testimony, hearings, transcripts, or public records need to be heard in relation to one another.

Use when

Use it when the source material can become a public script without losing context.

Risk

Compression can distort testimony or turn people into dramatic devices.

07

Public installation

Problem

The story needs civic encounter, location, scale, repeated viewing, or public memory.

Use when

Use it when place and material change who meets the evidence.

Risk

A public surface can expose trauma, sources, or communities without enough care.

08

Audio / access

Problem

Voice, silence, listening, description, screen-reader structure, or sensory access changes the editorial method.

Use when

Use it when access is part of the story, not a compliance layer added later.

Risk

Intimate sound can violate consent, and access can be treated as decoration.

09

Research interface

Problem

The evidence is spatial, fragmented, technical, contested, or needs public inspection.

Use when

Use it when a model, archive, map, or data interface lets people challenge the method.

Risk

A polished model can hide assumptions and make partial evidence look final.

10

Case study

Problem

The strongest public value is explaining what was done, how decisions were made, and what the field can learn.

Use when

Use it when production history, source choices, risk, and afterlife are as important as the final artifact.

Risk

A case study becomes marketing when it hides mistakes, limits, or editorial compromises.

// RISK DESK

The weak uses of form usually begin here.

This desk is not legal advice. It is an editorial alarm system. If these questions are unanswered, the form is not ready.

Consent

Who is being quoted, drawn, performed, modelled, translated, recorded, or placed in public space? What did they agree to, and what might change once the form becomes visible?

Rights

What can be reused, transformed, captioned, archived, toured, streamed, embedded, or taught? Rights are not paperwork after the work. They shape the work.

Reconstruction

What was observed directly? What was rebuilt from testimony, documents, maps, photos, data, or expert interpretation? The audience needs the boundary.

Trauma

Does the form ask audiences or participants to re-enter harm for effect? Strong emotion is not an editorial excuse.

Uncertainty

Every form has a way of creating false confidence. Immersion feels real. Drawing looks complete. A model looks precise. A stage creates conviction.

Accessibility

Who cannot enter the room, play the game, hear the audio, see the drawing, read the interface, or stand in the installation? Access changes form.

// PRODUCTION PATH

From brief to afterlife.

01

Brief

Write the reporting problem in one paragraph. Name the audience, evidence, public need, known risks, and the reason a normal article may not be enough.

02

Source map

List every source type: documents, interviews, recordings, archive, images, field observation, data, legal material, expert review, and unknowns.

03

Prototype

Make the smallest test of the form: a script page, rule loop, drawn sequence, audio passage, evidence model, wall mockup, or interface sketch.

04

Editorial review

Ask whether the form makes the evidence clearer, whether uncertainty is visible, and whether sourcing survives the translation.

05

Audience test

Test comprehension, not applause. What did people understand? What did they assume? What did the form make too certain or too emotional?

06

Publication / afterlife

Plan the archive, transcript, recording, rights window, teaching version, maintenance, takedown, translation, accessibility, and documentation.

// BEFORE COMMISSIONING

What a team should prepare.

A good commission starts with limits. It names what the team knows, what it can prove, what it can show, and what it will refuse to make beautiful too early.

01

A one-page source map with confidence levels and unanswered questions.

02

A rights and consent note for every material that may be quoted, drawn, staged, recorded, mapped, or archived.

03

A plain-language audience note: who must understand this, and under what conditions?

04

A risk memo covering safety, trauma, simplification, legal exposure, access, and public afterlife.

05

A capacity check: editorial lead, producer, designer, developer, artist, accessibility lead, fact-checker, legal support, partner roles, budget, and time.

06

A refusal sentence: what form will the team not use if the evidence does not support it?

// KPO / NGEU

Funded as methodology work.

Krajowy Plan Odbudowy, Rzeczpospolita Polska and NextGenerationEU official signs

Development of Artistic Journalism as a new trend in media.

This journalist-facing guide is one public output of the KPO-supported research into Artistic Journalism: a method for deciding when a factual story should remain an article and when it can responsibly become a public form.

The project produces two digital guide landing pages and two downloadable PDF guides: one for journalists and creators working with facts, and one for media and culture institutions that commission, host, teach, or support the method.

Programme

Krajowy Plan Odbudowy i Zwiększania Odporności

Component

Odporność i konkurencyjność gospodarki

Investment

A2.5.1, programme for culture and creative sectors

Segment

Sztuki wizualne

Project no.

964/KPO. STYPENDIA 2025

Period

09.2025 - 02.2026

EU funding

36 000,00 PLN brutto

Target groups and benefits

Journalists, editors, producers, media organisations, cultural institutions, foundations, journalism schools, and public partners receive practical language for commissioning, teaching, and producing evidence-led public journalistic forms.