One day. Your team. A written verdict on whether your publication can build something outstanding — and what it would take.
A one-day diagnostic: you bring your team, I bring the questions. Together we find out whether you have a story worth a special project, whether your organisation has what it takes to build one, and what it would take to get there.
You leave with a written assessment. I leave with a case study.
Building a special project requires commitment before you see any output — editorially, technically, financially, and politically. Most publishers who want to commission something like this stall at "we're not sure we're ready."
This is the session that answers that question. €2,000–4,000 is a decision an editor can make without a board meeting. The full project commission requires a board. This comes first.
We start with the story you have. Not what you want to build yet — what you want to say, and to whom. I ask the questions a project like this will eventually demand answers to: What does the audience already know? What do we need them to feel? What would make this unmissable?
Most editorial teams have never had this conversation before production starts. That alone is worth the day.
Based on the story, we look at format: what immersive journalism can actually do for this subject, what it cannot, and what it would require. I show examples — Kramatorsk, Crossing Points, Wiza donikąd — not as templates but as decisions. Every format choice was a response to a specific editorial and institutional context. What's yours?
We map your organisation's actual capacity: editorial bandwidth, technical resources, budget range, internal stakeholders who need to believe in this. I tell you what you have, what you're missing, and whether the gap is closable.
Not a pitch. A verdict. I tell you whether there's a project here and what it would realistically take to build it.
Does this story have the qualities a special project needs? What angle gives it the most impact?
What immersive formats fit this story. What is possible with your resources.
What you have, what you're missing, what it would cost to close the gap.
Three paths forward: build now, build with external support, revisit in 6 months. For each: what it requires and what it produces.
This is a document you can take to your editorial board. It is not a project pitch — it is an honest assessment that gives you the information to make a real decision.
A case study I can use — anonymised if you prefer — documenting the assessment process and findings. You are explicitly agreeing to this as part of booking. If you want the case study to name your publication, I'll ask separately.
Some publishers who do the Sprint commission a full project immediately. Some do it in six months when they've closed the capacity gap.
Some publishers decide it's not the right moment. That's €3,000 well spent — because the alternative is discovering the same thing at €50,000.
Payment in advance. Non-refundable if cancelled within 14 days of the session date.
Start with a 20-minute intro call. We'll confirm the brief, the date, and the team composition. Then we book the day.
BOOK INTRO CALL →